Overview

Magical is a Chrome extension-based AI tool that automates repetitive data entry, message writing, and workflow tasks. It lets users create text shortcuts, auto-fill forms with CRM data, and draft messages with AI — working across any web app without API access.

Pricing Plans

Free (basic text shortcuts, unlimited shortcuts)

Pro $6.50/mo (annual) — AI features, team templates

Business $12/mo (annual) — team analytics, admin controls

Features

✗ API Access

✓ Team Collaboration

✓ Templates

✓ Browser Extension

✗ Mobile App

Integrations: Works on any web app via Chrome Extension, Salesforce, HubSpot, LinkedIn, Gmail

Pros & Cons

Pros

Works across any web app without integrations
Free plan is genuinely functional
Massive time savings for repetitive messaging tasks

Cons

Chrome Extension only — no desktop or mobile app
AI features require paid plan
Not a comprehensive productivity suite

Best For

Sales reps, recruiters, and support teams doing repetitive data entry and messaging across web apps